We had an attendant standing with the booth at all times to ensure that everybody had their print before leaving the booth. I think the visitors appreciated this as it was unusual for them to be driven to an analogue (only) format. Instead, we wanted to put the emphasis on the physical print so that we could drive the long tail marketing message for the client through the printed media.
#Wanted photo booth print social booth software
In fact, I think what they were expecting was to be able to upload their image from the screen to social media platforms, only we had decided previously to disable this function from the software for the event. SG: Yes, they weren't expecting to be handed a print. JS: Where people surprised to be handed a print after their sitting? It proved to be extremely popular and we handed out hundreds of photos/flyers on each day of the event. This seemed like a very fitting style of photo booth for both the event and audience. The client we were representing was a jewellery manufacturer that specialises in pieces for a 'rock and roll', 'punk' kind of audience. The event was the London International Tattoo Convention and we anticipated the main demographic of visitor to be aged between 20-45, so this style seemed like a good fit. SG: Well, we believed that it would give visitorsĪ more intimate experience that may offer some form of nostalgia, taking them back to their childhood in some way. JS: Okay, so why did you choose to build an enclosed, retro-style photo booth, instead of a more modern, open-format booth?
The use of the 'greeting card-style' flyer worked well, too, as it encapsulated the photo, protecting it for the visitor, which only served to ensure that they were taken home! We ended up using gel tabs as they're really sticky but didn't damage the print when it was removed later on, but sticky enough to make sure that the visitor kept the flyer. The trick for us was to make sure that the photograph was tacked onto the flyer with a tough enough adhesive to discourage visitors from separating the two, too easily. If that something is a photograph that encapsulates a personal experience, there's no way it's going into the bin. It became very clear very quickly that, whilst people will happily lose a 'regular' flyer, the minute you attach something personal to that flyer, it's much less likely to be thrown away. SG: We did some research and, as is our normal approach in the first instance, tested the concept on friends and family. JS: What made you so sure that your 'photo-flyers' wouldn't end up in the trash?
The client had a long-tail promotion actioned from the event, adding value to the show by way of generating future sales. It was a masterstroke and worked brilliantly. The envelope was heavily branded with multiple product shots and carried an offer that visitors could redeem after the even. We didn't just rely on the prints themselves, we produced envelopes so that we could tab the print inside. Not only would it bring people onto the stand for the 'fun factor' of having their picture taken during the event, (we laid on lots of props) and the fun of stepping into a 'retro' styled, photo booth, but we could also brand the prints that were produced by the booth with information relating to the client's business. It ticked all of the boxes on our extensive list of, 'wants'. We saw it as a real challenge, and after much deliberation, we decided that a photo booth would serve as the perfect attraction. A client had asked us to devise a strategy for an exhibition that they were attending that would attract people onto their stand and that would double as a marketing opportunity. Steve Gibbs: (Chuckling), Okay, well, actually, it all happened a little bit by accident, really. Yours is an extraordinary story, can you tell us a little about why you first built your photo booth? Jörk Schüßler, Marketing Director EMEA, Citizen Systems, caught up with Operations Manager, Steve Gibbs, to learn more about this unusual story for this, our latest blog feature. A venture that quickly evolved into a true voyage of discovery. It was back in the spring of 2016 when PR and media production agency, MBG, first landed on the idea of building a photobooth.